Periodically Incite initiates surveys that are jointly funded by several clients in the same industry. These OmniChecks offer clients the opportunity to help shape the scope of topics for inclusion and indeed some questions may be entirely exclusive. Incite produces a report based on the common questions with conclusions and recommendations tailored to the subscribing clients. Clients benefit from syndicated rates with savings of at least two thirds of what the same study would cost on an exclusive basis.
Typical topics for inclusion are brand awareness, brand image, brand affinity, advertising awareness and sources, usage, customer satisfaction, brand shares, preferred service channels, need gaps and trends. Industries:
- Retail banking.
- Personal electronic equipment.