What is a Panel?

In market research, collecting responses through the completion of questionnaires is the more time-consuming and costly aspect of most surveys. Much of the effort goes into identifying respondents who qualify to participate in a survey and in persuading them to share their views and time to fill out a questionnaire. The harder they are to find, the busier they are, the more expensive the survey.

Panels offer a convenient solution by operators who develop a sizeable pool of respondents who have agreed in advance to complete any survey coming their way in return for an incentive. Such panels usually consist of thousands of individuals who generally self-complete online questionnaires, though occasionally interviewers make contact for completion by telephone. Spinning off mainstream consumer panels for feedback from the general public, are specialty panels to reach out to senior business executives and professionals such as doctors etc.


Incite offers a straightforward and transparent system of rewarding panelists to participate in surveys. We inform in advance how much we pay for filling out a questionnaire, with the amount varying depending on completion time and profile of the panelists. The figure typically ranges from US$ 2 – 15, settled within 15 days by depositing the amount into your PayPal account. If you do not already have such an account you can open one online free of charge. You can use your balance to make online payments or simply transfer into the bank account of your choice.

Retention Programme

In addition to straight payments for surveys, we provide additional incentives in the form of vouchers from major retailers to the value of one US Dollar for every US$ 10 you have earned from completion payments.  These additional rewards are redeemable after reaching a threshold of US$ 100 worth of payments.

Sign Up Now

Why not sign up now?  Joining our panel is completely free. Please register by answering a few questions in the form to the left. It will just take 10 minutes of your time. The purpose of the questions is to provide a basic profile of yourself, so that we will not bother you with invitations to answer questions that are not relevant to you.

We hope to welcome you to our panel and look forward to receiving your details.