Author: Online Team

Having worked in research for a couple of decades now, I have seen my fair share of imaginative tricks some interviewers and even supervisors get up to. Let me share…

We conducted a survey in the LED lighting industry on behalf of a client with revolutionary new technology.  I thought that some of the material could be of interest and…

Random sampling is the fundamental principle upon which many statistical analyses rely. When the population is as heterogeneous as it is in the Gulf with cultural sensitivities to do with contacting females for interviews, random sampling is virtually impossible. Its concept assumes each contact has the same chance of being converted to an interview and that is basically not achievable in the Gulf. (more…)